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Contact Your Representative
Target opinion leaders.
Successful advocacy and social marketing campaigns with limited budgets, often use communication strategies based on diffusion through opinion leaders, not through mass media. Social media has a limited reach. We can target a few key audiences, office holders, candidates for office, and leaders of organizations to spread these messages. Influencing leaders, innovators and early adopters is key to influencing larger constituencies.
Target the Undecided
Most issues are decided by winning over the undecided. Often the percentage on one side of an issue is offset by a roughly equivalent percentage on the other. It is the undecided or conflicted percentage in the middle that determines the outcome.
Effective advocacy communication is predicated upon the strong, clear assertion of basic values, moral authority and leadership.
Define the Issue(s)
Many issues are poorly defined and misidentified. Until an issue is defined, it often does not exist. Correctly defining an issue is key to resolving the problem. For instance, what passes for in the districts you live in? Are there any stats that define pluralism?
Ask For Action
Ask for action at the end of your letter. Ask the recipient to do a particular task, support a bill, address a problem, take the , get back to you with a response
US State Representatives
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SOS Phone: 303-894-2200
US National Representatives and Organizations
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